The Top of the Mountain
More than just an event, the Olympia sits atop a year-round qualification system that connects more than 300 sanctioned contests held in cities around the world. From New York to Dubai to Columbus to Los Angeles, and places in between – the road to the Olympia is where you’ll find the biggest stories and the biggest dreams.
Imagine that. This man was elected Governor. He’s the Terminator. His movies have grossed billions, but amid all his conquests his Olympia title is the first accolade he listed on his bio. All of us here at the Olympia are grateful to our 7-time champion for the millions he inspires.
The strength of the brand was on full display when more than 700 athletes entered the recent Amateur Olympia in Las Vegas, or when owner Jake Wood commits to nearly $1.7 million in prize money each year, while maintaining profitability, on the shoulders of record ticket sales and sponsorship packages that include fully integrated media components, powered by a media portfolio that includes Muscle & Fitness.
During the Covid years, while events around the world retreated, the Olympia went all-in with a full stage production and major celebrities in the building. Every ticket was sold.
As bodybuilding reaches new levels of popularity, Jim Manion’s IFBB Pro League keeps growing, and the Olympia has grown with it. More divisions, new sponsors, upgraded venues, and continuous brand expansion. The Olympia’s licensing program continues its momentum with companies worldwide seeking to capitalize on the power of the brand, including an Olympia apparel line that remains one of the fastest growing in the category. Last year, more than 5,000 athletes competed at Amateur Olympias held around the world.
The Olympia arrived in the mid-1960s. The Super Bowl followed soon after. And for nearly 60 years they have each stood tall as their sport’s most coveted prize, the holy grail, a bucket-list experience for all who participate and all who attend. The title that changes lives.
The top of the mountain.
The 59th edition returns Orlando, FL, Nov. 2-5.