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What is the Future of Women’s Bodybuilding?

Turell brought up how the sport is considered boring by some fans and people who are new to the sport. She asked the group, “how do we make bodybuilding entertaining? It’s not the most exciting sport.”

Ash chimed in that the lack of entertainment may go back to how contests were run for decades. “It’s the way the sport is designed,” she answered. Turell suggested a WWE-style press conference or videos as a way to create hype, which Ash agreed with to an extent.

“Our sport has more of an artistic aspect to it,” she said. She also suggested having some type of interaction at athlete check-ins or doing promotion of athletes together, and she used Olympia TV as an example.

“They’re doing things like ‘here is this matchup. Will this person keep their title?’ These are the top contenders.”

The discussion eventually shifted to the Ms. Olympia contest, and Turell asked how many athletes would make for the best competition possible.

“20, at least,” Cavaliero suggested. Ash thought 20 would be better as the high-end number.

“When I think of the Olympia, I think of the best of the best.”


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