Plunge: A Cold Therapy Brand Making Waves
In our FitBiz series, we aim to tell the stories behind the brands in fitness, health, nutrition, and wellness. Through candid interviews and in-depth discussions, FitBiz aims to explore the triumphs, challenges, and valuable lessons learned.
Like countless other business owners, the Covid-19 pandemic was devastating for Ryan. Against the wall, he teamed up with someone else in the float tank industry to collaborate on what would eventually become Plunge.
In this discussion, Ryan fills in the gaps between Plunge’s upstart and the various benefits of cold plunges for your overall health, mental fitness, and recovery. We also talked about Plunge’s latest product, the sauna, and why equipment like an assault bike and movements like kettlebell swings are a must for fitness enthusiasts.